Millennials, or those born between the 1980s and 2000s, are the largest generation of adults in the United States today. They also make up the majority of homebuyers in the market.
If you’re putting your home up for sale, you simply can’t ignore this age group. Instead, you might actually have a better chance of selling your property if you can appeal to this generation.
Here are 5 tips that can help you attract millennial homebuyers.
Use great pictures for your online listing
Millennials are tech savvy and research just about everything before they make a purchase. They often turn to the internet to find what they want, including a new home. As such, their first encounter with your property will likely be through your listing photos. Make sure to catch their attention by using high-quality pictures that showcase your home in the best light. With their affinity to all things hi-tech, millennials can easily get turned off by poor-quality photos. Consider hiring a professional photographer to take the best pictures of your house, and make sure your listing photos render well in any device.
Highlight tech and green features
Most millennials are highly attracted to smart devices and eco-friendly features. According to a 2015 study by the Nielsen research group, 73% of millennials are willing to spend more for sustainable products. Smart-enabled devices, such as a smart thermostat or smart lighting, and energy-efficient appliances fall perfectly into the green category, so make sure to point these out in your listing. If you don’t have these features, consider doing some upgrades.
Other features worth marketing to this group include sustainable energy sources like solar or wind panels, low VOC (volatile organic compounds) finishes, and responsibly-sourced building materials.
A study made in 2016 showed that millennials value transparency in buying anything or in doing business. If they perceive that you’re not upfront when it comes to your property’s condition, you may lose their trust and interest altogether.
It may be worth your time to have a home inspection done before you put your house up for sale. This way, you can inform prospective buyers about any issues in your home before they find out on their own. This will help avoid the impression that there’s lack of transparency on your part.
Help them in getting information about costs
A large portion of millennials will turn to online calculators to figure out the costs associated with owning a home and how these fit in with the rest of their financial obligations. You can help by having utility and energy costs written down for them. This way, they can feel more confident about their decision to buy.
If you have a “fixer-upper,” make it known
Millennials are also often referred to as the DIY generation. They like doing things themselves. They’ll scour yard sales and thrift stores for good deals and take on the challenges associated with doing repairs. If you consider your home to be a “fixer-upper,” make it known. This fact could actually make your home more appealing to the millennial generation.
If you want to sell your home fast and at the best possible price, marketing to millennials is something you should not overlook. Not sure where to start? I can help. Contact me, Anne Dresser Kocur, today at 303.229.6464 or send me a note here.